Page 13 - Griffin Gazette Issue 3 - 2022
P. 13

Tips to EZ Scapes™ Success

                                                                  1. ORDER EXTRA FOR THE RECIPES

                                                                  There is a higher turnover for plants on endcaps. If you
                                                                  want to keep the endcap looking full, be prepared with
                                                                  extra EZ Scapes™ varieties.

                                                                  2. BE PREPARED TO RUN OUT OF ONE ITEM
                                                                  One of your customers will walk up to the display and
                                                                  decide they only need one or two items off the bench,
                                                                  and they will need all of that item. One of the varieties is
                                                                  going to run out first. Partnering with a local wholesaler to
                                                                  keep you supplied with fresh material is an easy way to
                                                                  put that off as long as possible.

                                                                  3. PICK A RECIPE THAT INCLUDES THE PLANT
                                                                  YOU RECOMMEND TO EVERYONE
                                                                  If your staff recommends Allium ‘Serendipity’ to all of your
                                                                  customers, pick an EZ Scape™ that includes it so you
                                                                  can recommend companion plants at the same time.

                                                                  To take advantage of the EZ Scapes™ program, reach
                                                                  out to the Walters Gardens Regional Product Manager
                                                                  in your territory. Your Griffin sales representative can help
                                                                  you make the connection.

                                                                  Image (Bottom): Deer Resistant Sunscape EZ Scape

































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