Page 11 - Griffin Gazette Issue 3 - 2022
P. 11
Here are 10 Ways EZ Scapes™
By Andrew P. Jager, Walters Gardens
make it easier for both the
The general consensus, regardless of experience, is that retailer and the consumer.
consumers like it when you make their life easier. In our
industry that need could be met by offering plants that Consumer Focused
require less maintenance, offering more information
about those plants, or by simplified decision making in
store. With a flood of new gardeners and homeowners This program was created with the consumer in mind,
with the goal of creating a less overwhelming shopping
wandering around garden centers nationwide, we have experience.
to ask ourselves, how are we making their shopping
experience easier? 1. DESIGN HELP
It takes time to put together a recipe with complementing
EZ Scapes™ are a great starting point to talk about the colors, tones, foliage, textures, bloom times, and similar
basics of landscape design with a new customer and culture requirements. Who doesn’t need a little help
showcase perennial pairings to seasoned gardeners. putting a set of plants together to meet these many
Whether your customer is looking for a ready-made recipe criteria?
or combination inspiration, EZ Scapes™ bring a simplified,
solutions-based display to your garden center. 2. START WITH SOLUTIONS
EZ Scapes™ are built to a theme. A lot of homeowners
come into the garden center looking for solutions to deer
browsing, color for shady spaces, or similar concerns.
Let your endcap displays answer the most common
questions. Even if your customer only wants a beautiful
landscape, they will get a good feeling knowing their
garden is good for pollinators or won’t be mowed to the
ground by pesky deer.
3. RECIPES HAVE SEASON LONG COLOR
The average consumer will go to the garden center once
a year (twice if you’re lucky) and buy what looks best on
that day. This typically translates into very frontloaded
perennial gardens, chocked full of Lupines, Columbine,
and other plants that look great in spring but wilt and
peter out under the summer heat. EZ Scapes™ help mix
in late season perennials to create gardens with a full year
of interest.
4. CONFIDENCE PLANTS WILL GROW WELL
TOGETHER
Homeowners need not worry whether the plants will grow
well together, each EZ Scapes™ recipe was selected with
plants that thrive in similar culture conditions.
5. WEB SUPPORTED
If the recipe in your display doesn’t work, the QR-code
connected website has more for your customer to browse.
The website is mobile friendly for your in-store shoppers
and all the information matches the accompanying
®
signage and Proven Winners tags.
GRIFFIN GAZETTE 2022 | 11
