Page 12 - Griffin Gazette Issue 3 - 2022

Retailer Ready

Just because it is good for the customer, doesn’t mean it
works for the Retailer. The second half of this list focuses
on how EZ Scapes™ help the retailer as much as the
customer.

6. SHOWCASES GARDEN DESIGN BASICS
The old adage “time is money” applies here. Most garden
centers have incredibly knowledgeable staff who in the
busiest time of year do not have enough time to talk to
every customer. Signage helps answer questions when
your staff is not available. The visuals of EZ Scapes™
signage can also help employees more quickly explain
garden design basics to your customers, taking a little of
the burden off your staff.

7. LISTED BY COLLECTION
When a plant is from a series or collection, the EZ Scape™
lists the series or collection name. This allows the retailer to
sub another variety from the collection should they sell out.
This results in fuller displays, and gives the homeowner
the option of selecting a different color if the display variety
isn’t quite their style.

8. SELL PLANTS AS A PACKAGE
If customers are presented with the entire plant solution to
their yard, they are more likely to buy the entire landscape
recipe.

9. SELL PLANTS OUT OF COLOR
When we talk about creating landscape color with our
customers for an entire season and show them what it can
look like, they will buy plants that don’t have the strongest
spring color.

10. POP SUPPORTED

Last but certainly not least, every recipe comes with a
poster or banner, handout, and connected webpage.
Posters and banners are customizable to the retailer’s
preferred size and include the retailer’s logo. Handouts are
provided as PDFs and the retailer may choose whether or
not they want to print them. The signage and pdfs both
include QR codes linking to the webpage. Information
is consistent across all three locations and matches the
Proven Winners tags required for each plant.
®

Image (Right): Beat the Heat EZ Scape

12 | GRIFFIN GAZETTE 2022